All About Souszy
Who Is Souszy?
With a name
derived from sousvêtements —that’s French for undergarment— Souszy is one of a
kind. She’s effortlessly chic; the cool girl, the sassy girl, and the nice girl
all at once. With Souszy you’ll feel cute, comfortable, and confident. With
Souszy, you’re supported and sexy. With Souszy you can be playful and pretty,
cosy and candid. What will you get up to, #WithSouszy?
At Souszy, we think a woman is her most
beautiful self when she is comfortable. And being comfortable starts the moment
you wake up and lasts until the moment you fall asleep.
In 2019, after two years of design and development, Souszy
launched their first pair of all-lace panties; a modern take on a g-string that
doesn't compromise on comfort or sex appeal! The Souszy panty was designed to
reintroduce the modern woman to wearing lace everyday, through a comfortable
panty that was wedgie free with no digging in and, most importantly, looked
With an amazing response from women Australia-wide,
Souszy’s offering has expanded and continues to grow. After realising that it
was hard for women to find comfortable, high-quality and super cute lingerie
& sleepwear, Souszy's platform has become the ultimate destination for women’s
intimates. With over 20 brands from around the world, consider Souszy your
go-to for the best lingerie, lounge & sleepwear for you to wear on the
couch, under your clothes & under the sheets.
Behind The Brand
Laura & Ebony are home bodies at heart; so it’s no surprise that they have a big obsession with lingerie & sleepwear. Laura’s love for pretty undergarments started at an early age working in the Intimate Apparel section at Myer, where every pay check would be spent purchasing the brands she was selling. She quickly fell in love with the industry and went on to study Fashion Business & Marketing. Ebony combined her love for fashion & travel by studying Fashion Business & International Relations in all the fashion capitals of the world—Paris, Tokyo, Zurich, New York and Barcelona. Together they made a perfect pair, setting out to turn their love for beautiful intimates into something extraordinary; and along came Souszy, your go-to for the best lingerie, lounge & sleepwear brands from all over the globe.