On Trend Underwear: The Most Popular Lingerie Colours of the Seasons

You may be wondering; what’s the point of staying ‘on trend’ when it comes to lingerie? Well, fashion is one of the greatest forms of self-expression. Even if nobody can see what you’re wearing underneath, knowing that you look good makes you feel good. Plus, if your Tinder date goes well, somebody might be seeing it after all...

For the ladies who love staying up to date with the latest trends in the lingerie and women’s sleepwear sector, here are some of the most popular colours of the season.

Minimalist Neutrals

Celebs like the Kardashians (and their talented stylists) have undoubtedly set the trend for minimalist neutral tones. Over the past year we’ve seen everything from bare underwear to nude loungewear in different tones of beige, blush, and chocolate brown. Check out some of our favourite pieces in this style, like the Luv Your Living Camille women’s pyjama set.  


Rich Reds 

Rich reds are the perfect tones for the upcoming autumn. Red is a symbolic colour that represents romance, the colour of changing leaves, and the well-deserved glass of wine at the end of a long day. We particularly love the new collection from Cosabella that features the Never Say Never Sweetie Bralette and matching Low Rise Thong in red. To complete this tantalising lingerie set, make sure to pair the look with a red lip.


Pastel Greens

The colour green has made an immense comeback this season. Not only has it been a prominent tone in lingerie looks, but also shoes, clothes, and even nail art. If green’s your colour, check out this pastel lingerie look that we just can’t get enough of—the Love Lace Bralette and Linda Thong from Love Stories.


Playful Prints

Prints are a great way to add a bold edge to your lingerie look. Have a look at the amazing detail in the Bernie High Waist Knicker and Triangle Bralette from Nette Rose. If you prefer a more dainty rendition of the trend, check out the Lola Brief and Flippa Bralette from Love Stories. 


Baby Blues

Another top contender this season is baby blue. It’s a colour that looks fantastic on every skin tone and is both classy yet young and playful. Take a look at the Molly Underwire Bra and matching Molly Thong in the most popular colour of the season.

So, time for the rundown; we’ve seen a return to basics, as shades of pastel greens and baby blues have dominated fashion runways. Street wear and Instagram fashion has had a greater focus on minimalist neutrals as well as playful prints reminiscent of both old and new eras, too. Our prediction for this autumn is the rise of the colour red. We’re not just talking candy red, we expect to see burgundy, berry, crimson, and everything in between!

Most importantly, Souszy likes to balance trendy with timeless. We've hand picked brands that will have you staying in style without ever going out of style! If you’ve never shopped with us before, we’ve curated a list of five reasons to fall in love with our lingerie.